KemperLesnik Promotes Two PR Veterans

CHICAGO, Dec. 14, 2023 – To support its strategic business growth and expand client offerings, KemperLesnik is pleased to announce the promotions of Allyson Marcus to Vice President and Audrey Wayne to Senior Account Director.

Building on two decades of public relations experience with B2B and professional services clients of all sizes, Marcus, formerly an account director leading day-to-day account strategy and supervision, will help lead the growth of the agency’s insurance, risk management and financial services practice. With a 15-year tenure at KemperLesnik and longstanding client relationships, Marcus will leverage her proven success in media relations, content creation, external and internal corporate communications, and social media management, measurement, and training seminars to build programs that meet increased client demand for integrated public relations services.

In her new role, Wayne, who previously served as a senior account supervisor, will help oversee the creation and execution of public relations programs for clients in the sports, lifestyle and professional services industries. She has been recognized for pushing the boundaries of creative content deliverables while implementing tried-and-true public relations and event planning strategies, maximizing awareness and impact with the audiences who matter most to her clients. With more than 10 years of experience in agency account management and in-house communications, Wayne has delivered powerful results for clients ranging from luxury resorts, B2B2C brands and golf to not-for-profits, health insurers, insurtechs, and financial service firms.

“Our clients repeatedly tell us they value the strategic planning, creativity, responsiveness and outcomes that Allyson, Audrey and the KemperLesnik team bring to their businesses,” said David Prosperi, executive vice president and managing director at KemperLesnik. “We put a strong emphasis on industry expertise, professional development, and evolving our agency offerings, all while maintaining our focus on the message development, storytelling, and media outreach that has helped our clients achieve their goals and has brought us success for more than 45 years.”

Marcus and Wayne hold Bachelor of Arts degrees in public relations from The Pennsylvania State University and Marquette University, respectively. Wayne is entering her second year on the PRSA Chicago board of directors as its programming co-chair, co-leads the agency’s pro bono efforts, and is a certified Level III sommelier.

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About KemperLesnik
KemperLesnik is a public relations, content creation, social media management and event planning agency. Founded in 1976, the Chicago-based agency serves clients nationally in the professional services, insurance and financial services, and sports and lifestyle sectors, including wealth management, real estate, risk management, destination resort, golf, basketball, and youth and collegiate sport organizations. Ranked by Crain’s Chicago Business among Chicago’s top PR agencies and recognized by PRSA for creative campaigns that deliver powerful results, KemperLesnik produces strategic business- and consumer-targeted communications programs that integrate earned, shared, owned and paid media tactics. Along with its sister company, KemperSportsLIVE, KemperLesnik helps manage media for local, regional and national events, such as the Allstate Maui Invitational and the McDonald’s All American Games. Learn more at www.kemperlesnik.com.

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David Prosperi, KemperLesnik managing director, on the issue of when public statements of regret are disbelieved. “It is hard to understand nuance in a statement that is not delivered orally or face to face. That is why a good PR professional has to understand the tone and voice of his or her client and then translate that honesty and empathy into the written word or into a video message where those traits can be on display for the recipients to see and take their own measure.”

https://ci-magazine.com/home/when-public-statements-of-regret-are-disbelieved

 

Should Your Business Talk About Politics Online?

KemperLesnik Executive Vice President and Managing Director David Prosperi on whether companies should talk about politics online. “The decision to take a stand on political issues comes with a risk. It can potentially attract new customers to your business, but the greater risk is that you alienate members of your current or potential customer base who may like your product and price, but vehemently disagree with your political stance to the point that they take their business elsewhere.”

https://www.success.com/should-your-business-talk-about-politics-online/