Five Tips for Producing Video Content During Social Distancing

Written By: Scot Thor

As a producer and lead content marketer at KemperLesnik, I am acutely aware of the spike in video creation over social media during this pandemic. As business leaders and communicators comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. While many of them are entering the world of video production and UGC for the first time, there are a few things to keep in mind before firing up that smart phone or webcam.

Here are five tips for effectively producing video content in a time of social distancing:

1. Quality matters: If it isn’t done well, don’t do it. Just because you can sit in front of your computer or smart phone and record a video, doesn’t mean that you should. Take time to appreciate the value of production. You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. The overall quality of your video matters to your audience and it should matter to you. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or your brand. Find a quiet and well lit area and record a few options to see what location looks and sounds best. And remember to switch it up as a new environment will keep content fresh and appealing to your audience.

2. Be relevant to our current struggles with COVID-19: Don’t ignore the seriousness of our current situation. Instead, find the right opportunity to provide levity and hope. Many brands are refocusing their energies and their communications on COVID-19 response. What can your brand be doing – and in turn share – to drive impact during the pandemic?

3. Be authentic: Find a message that unites and resonates with your audience and the situation everyone is facing right now. Remember we are all in this together. Every brand can play a part.

4. Everything communicates: If you are filming at home or in an office, make sure the area is neat and tidy. Consider adding some personal elements such as family pictures or your child’s artwork to bring your unique personality into the video. Be careful about every element in the frame. Each will communicate and either add to or detract from your message.

5. Bring energy and enthusiasm: Rehearse your messaging and perfect your on-camera presence.

Making video that connects with your audience takes planning and an eye for production. Make sure to pay attention to the details to make every moment and every frame of video count. If you need more advice on how to maximize video for your organization, your KemperLesnik content team is at the ready.