PepsiCo
- Experiential Marketing
- Brand Activation
- Event Marketing
AQUAFINA SPARKLING HITS THE ROAD TO FIND NEW CONSUMERS DURING LAUNCH
Aquafina Sparkling was designed for an active female audience, yet trial was the biggest hurdle in adopting the brand over competitors. KemperLesnik was hired to drive a grass-roots campaign to put the new products into the hands of influential women within Chicago as a mechanism for driving trial and ultimately preference. Bucking the trend towards broader based festivals and events, KemperLesnik executed on a strategy that targeted avid healthful enthusiasts in unique events around the city.
WE DELIVERED
- Campaign to deliver custom notes and products to fitness studios, retail locations, and spas
- Negotiated and secured presence at 12 major lifestyle and fitness events
- Developed relationships with local companies to provide beverages at smaller events
- Hired, trained and coordinated Brand Ambassadors to be the product educators and face of Aquafina Sparkling
- Manage all on-site presence and point-of-sale displays and handouts
Their Challenge
PepsiCo launched their new brand, Aquafina Sparkling into the ever-growing enhanced water market. Aquafina Sparkling was designed for an active female audience, yet trial was the biggest hurdle in adopting the brand over competitors. KemperLesnik was hired to drive a grass-roots campaign to put the new products into the hands of influential women within Chicago as a mechanism for driving trial and ultimately preference.
Our Solution
Bucking the trend towards broader based festivals and events, KemperLesnik executed on a strategy that targeted avid healthful enthusiasts in unique events that provided quality moments when the product could shine.
“This is absolutely amazing! You are awesome and I look forward to working with you in the future!”
Annette Knuckle, customer marketing
“I was very impressed by your team and would be willing to recommend your work to anyone interested.”
Bruce Levine, Customer Development Manager
Ocean Spray Cranberries, Inc.
