AON
- Public Relations
- Social Media
- Executive Positioning
STANDING TALL TO DELIVER THE POWER OF HUMAN POTENTIAL
Aon Hewitt is a human capital and management consultancy. The firm has experts and produces thought leadership in three distinct sectors: healthcare, talent, and retirement benefits. Aon Hewitt taps KemperLesnik for content creation, thought leadership and media relations services in support of these three practices.
WE DELIVER
- Trade media relationships – Aon experts are featured in monthly issues of nearly every major HR trade publication, notably HR Executive and Pensions & Investments.
- Report and whitepaper support – KemperLesnik helps to publish multiple annual reports and whitepapers across Aon’s health, retirement and talent practices. The team then uses those insights to secure media opportunities in top tier, trade and local media outlets.
- Day-of media relations – Whether positioning experts to weigh in on the impact of a presidential election on the healthcare industry or sharing expertise on breaking news about paid parental leave laws, the KemperLesnik team has media reporters on speed dial when news breaks. These efforts result in stronger media relationships and well communicated thought leadership.
Their Challenge
The HR industry is one of the most disrupted industries from legislature, social and cultural impact. KemperLesnik is tasked with ensuring that Aon’s experts and thought leaders are top-of-mind to clients and prospects, reinforcing Aon’s leading position in the industry.
Our Solution
The agency focuses on having Aon Hewitt on the pulse of the trends impacting companies today, such as paid parental leave or retirement preparedness strategies, and being the trusted, go-to agency who has deep industry connections for HR trade and top-tier media. KemperLesnik also supports the launch of multiple reports and whitepapers each year and actively monitors the daily media landscape for opportunities to position Aon’s HR experts in the news.