WEBER GRILLS
- Brand Activation
- Public Relations
- Experiential Marketing
GO GRILL. GO LONGHORNS.
KemperLesnik leads team to integrate Weber Q-Series grills into the college marketplace. Agency led strategy, sponsorships, licensing partnerships and execution of a multi-city tour.
WE DELIVERED
- Sponsorship negotiation with IMG College and CLC
- Development of national product launch campaign
- Game day activations
- National and regional PR rollout
- Social media content campaign to drive buzz
- Campus bookstore partnerships to extend reach and brand awareness
- Weber Grills brand integrations into the game-day tailgating experience
Their Challenge
Weber Grills sought to connect on an emotional-level with the college tailgating audience by licensing grills with leading universities and their athletic departments. KemperLesnik was tasked with bringing the program to life, optimizing licensing agreements, marketing sponsorships and game day activations.
Our Solution
KemperLesnik focused on a theme that highlighted the unique culinary tailgating traditions at each school. Through an integrated campaign, the agency combined brand messages online, social media, traditional media and on-site through experiential marketing approaches.