KITCHENAID SENIOR PGA CHAMPIONSHIP
- Public Relations
- Social Media
- Brand Activation
BUILDING AN AUDIENCE FOR A RESPECTED MAJOR
The KitchenAid Senior PGA Championship has grown a following, since the Whirlpool brand entered into partnership with the PGA of American eight-years ago. Teaming with KemperLesnik, the PGA of America has grown the excitement and anticipation for this annual event by focusing on heightened media coverage and social media impact. The agency sits at the tee for driving all marketing communications with the PGA of America to guarantee strong ticket sales and TV viewership.
WE DELIVER
- Public relations strategy and events
- Brand building and messaging
- Pre-event media tours and press days
- Event media operations
- National coverage
- Social media
Their Challenge
The KitchenAid Senior PGA Championship travels to different cities than Benton Harbor, Michigan, every other year and the challenge is keeping the prestige of the brand and ticket sales at the highest levels from year-to-year.
Our Solution
We create an annualized calendar of media moments to continue the conversation through one championship year and city to the next. Leveraging social media and create unique media moments with former champions helps keep the KitchenAid Senior PGA Championship top of mind.
PLAY IT WHERE IT LIES
Unique media day events can create early buzz and drive ticket sales. So we thought it would be fun to have Kohki Idoki try to hit a tee shot off the roof of the new Inn at Harbor Shores to make things interesting.
“So let it be written, so let it be said, we were impressed with your team at Benton Harbor. You really impressed me. Thanks very much for your hard work.”
Julius Mason, Sr. Director Communications
PGA of America