CBS SPORTS CLASSIC
- Event Operations
- Ticket Sales
- Event Marketing
- Media Relations
INSTANT CLASSIC BASKETBALL DOUBLEHEADER DRAWS SOLD OUT arenas AND LARGE NATIONAL TV AUDIENCE
CBS Sports Network and KemperLesnik partnered with the University of Kentucky, University of North Carolina, Ohio State and UCLA to create one of the premier annual basketball showcases. This traveling event has played to sold-out audiences in some of the nation’s biggest cities and stages – Chicago, New York, Las Vegas and New Orleans. The agency produces all aspects of the event from marketing, ticket sales, promotions, on court and on TV.
WE DELIVER
- Event Operations
- Game Presentation
- Ticket Sales and Operations
- Marketing
- Media Relations
- National and Grassroots Marketing
- Promotion
- Social Media
Their Challenge
Create and continue a premier basketball showcase that can endure the test of moving into major markets across the United States, while still attracting large support from fans, boosters and alums.
Our Solution
Keeping the event fresh in new markets by bringing new twists to marketing, such as a 36-hour marketing stunt coinciding with the ticket sales launch. One stunt featured mascots of all schools appearing at iconic locations and revving on their teams.