COCA-COLA WITH MCDONALD’S
- Event Operations
- Sports Marketing
- Brand Activation
POWERADE JAMFEST SOARS
Beginning in 2010, one of the major partners of the McDonald’s All American Games, Powerade leverages its brand as the title sponsor of the Jam Fest, activating its brand and connecting itself with consumers in an engaging and intimate way. And for the first time, KemperLesnik brought the event to one of Chicago’s most iconic performance venues - the Chicago Theater.
WE DELIVERED
- Unique activation for Powerade that includes national TV audience, media exposure and engagement with core teen audiences
- Innovative venues that create unique environments for the contest that improve fan interactions
- Management of TV production, run-of-show, media operations, security, event operations and ticket sales
Their Challenge
Create a dynamic event that can showcase the best talents among the top boys and girls basketball players in high school, while also creating a brand platform for Powerade to reach a broad teen audience.
Our Solution
Stage the event in unique venues and locations, and a first for the iconic Chicago Theater, a live sporting event, to increase visibility, interest and attendance.
“Thanks to KemperLesnik, the McDonald’s All American Games have been the best run events in its history.”
Mike Slocum, Director of Marketing
Coca-Cola Company
